Ascot Care

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Celebrating 30 years in care

From expansion and 103rd birthday celebrations, to helping a number of charities and the local community, Ascot Care have a number of positive milestones to reflect on of the past 30 years.

The company directors have over 30 years’ experience in care, Lakeside Gardens Nursing Home in Washington, was opened in August 1989 and was the very first involvement with care. The building was converted from a derelict building to a bespoke nursing home and inspired the family to grow to six care homes, throughout the past 30 years. 

Ascot Care's aim was and is  to provide a combination of personalised care, whilst seeking to engage the local community to help achieve this. Speaking of the company’s ethos, Ascot Care’s current operations manager Ian Proudfoot, states: “The concept is to help vulnerable people and to try and get the local community to be part of that”.

“We have achieved that in all our care homes, it creates a hugely positive effect all round on the local community, and is a template we will continue to replicate”

Ascot Care currently has 254 residents, and the number will shortly be rising to 392 at the start of this year. The company also has 350 employees, which will soon increase to 500. 

Whilst not only helping to better the local community by creating jobs and aiming to provide ‘the highest level of care’, Ascot have additionally won a number of awards and nominations in care and for their charitable work – such as the silver and gold armed forces employment recognition scheme, for their support of the military community.

The company’s nominated charity is Hire a hero, which helps military veterans transition out of the army into civilian life.  Ascot care also help various other charities - such as cash for kids - and try to engage with local communities through sponsorship or financial assistance on a local level. 

“We do this through our own fundraisers that both staff and directors organise and run.  Recent events have included golf days, raffles, dementia walks, sponsorships and social isolation projects where we invite elderly members of the public into our care homes for meals or coffee mornings with no charge.”

Ascot Care have also seen many residents reach milestone birthdays, “When we first started reaching the age of 100 was rare, this day and age it is common for  elderly people to live long and happy lives”.

“People live longer for a variety of reasons now, including living healthier themselves as well as advances in medicine.  We only recently had a resident in Westoe Grange celebrate her 99th birthday, as well as a resident in Springfield lodge who celebrated her 71st wedding anniversary with her husband.” 

“The Lawns had a lady who reached her 103rd birthday earlier this year as well as a 99th birthday last January so we will be working on celebrations for the 100th birthday this January.”

Whilst successfully reaching and surpassing all of their previous goals, Ascot Care’s main aim for the future is to continue the same open and innovative approach and strive to constantly improve. 

“We will continue to invest time and money into our staff and their training, engage further with the local community and look at any inspiration that will ultimately lead to better care levels and a better service for our clients and their families.”